Free-roam XR adventures
Small groups explore a mixed-reality story world together, headset-based or headset-free.
SANTA CRUZ, CALIFORNIA BY APPOINTMENT
FOR BUSINESS / LOCATION-BASED EXPERIENCES
Experiences for your venue.
Design. Prototype. Deploy.
Custom location-based entertainment built with AI agents, XR, robotics, and AV. Developed and tested at The Rectangle, then adapted for your venue.
THE RECTANGLE
SANTA CRUZ, CA
MUSIC+MEDIA+TECHNOLOGY+EXPERIENCESTHE RECTANGLE / SANTA CRUZ
USE CASES
Where it fits.
Projection mapping, robotics, and mixed reality. Sound, lighting, sensors, and show control connect what guests see with what happens around them.
Team challenges
Quests and puzzles where projection, sensors, and sound react to what players do.
Family attractions
Approachable games, talking characters, and robot encounters for families.
EXPERIENCE CONCEPTCAPABILITIES
What goes into it.
For venue operators, attractions, and brands.
- Projection mapping
- Mixed reality (XR), with or without headsets
- Robotics
- AI characters and agents
- Sound, lighting, and sensors
- Show control and operator tools
HOW WE WORK
Build here.
Bring it to your venue.
The Rectangle is our Santa Cruz development and prototyping space. Test the core interaction here before planning the full installation.
Scope
Define the audience, experience, site constraints, budget, and technical risks. Agree on a focused development plan.
Prototype
Build a working interaction at The Rectangle. Playtest, refine, and document what the venue version needs.
Pilot & deploy
Adapt the prototype to your site. Plan hardware integration, installation, operator training, and ongoing support as part of the project scope.
WORK & PROTOTYPES
Built in the lab.
Prototypes in development at The Rectangle, not client installations.
Mixed-reality mini-golf
A mixed-reality mini-golf game developed in the lab. A technology demonstrator, not a venue deployment.
- Procedural course generation, so layouts can change between rounds.
- Interactive mixed-reality gameplay.
- Explores AI characters as in-game guides.
- Designed to adapt courses to the size and layout of a location.
Embodied AI characters
Lab work on AI characters people can talk to in a physical space. In development, not a commercial installation.
- Projected and on-screen characters with AI personas.
- Robotics for characters with a physical presence.
- Spatial interaction with the people in the room.
- Quests and guided experiences led by a character.
FOR BUSINESS
Discuss your project.
Tell us about your venue or business and what you want to build. We’ll discuss scope, timing, and budget.
(831) 607-8735SANTA CRUZ, CA · BY APPOINTMENT
PROJECT QUESTIONS
Working with us.
What happens at a lab demo?
An in-person walkthrough at The Rectangle in Santa Cruz. See the prototypes and the room, and talk through your project. Send a request and we’ll confirm a time.
Can we start with a prototype?
Yes. A focused prototype can test the core interaction before committing to a larger installation.
Does the experience have to use headsets?
No. Projects can use projection, sound, lighting, robot characters, and physical interaction, with or without XR headsets.
Can you work with our existing equipment?
We review your hardware, software, and site requirements during scoping to identify what can be reused and what needs development.
MORE FROM DREAM AWAKE LABS
Other services.
Custom software
Operator controls, booking and guest flows, integrations, and the tools your team uses every day. Integrate existing systems or define the setup your project needs.
Learn moreAI agent development
AI characters that respond to guests and guide quests, and agents that screen, route, and follow up on work behind the scenes.
Learn moreDream Awake Labs at the Rectangle
Location-based experiences, custom software, and AI agents. Developed and tested at The Rectangle in Santa Cruz, then built for your venue or business.
All services