THE RECTANGLEDiscuss a project
Concept visualization of visitors exploring a projected world with a robot guide at The Rectangle
SANTA CRUZ, CALIFORNIA BY APPOINTMENT

R&D / INTERACTIVE EXPERIENCES

THE
RECTANGLE.

Turn ideas into experiences.

The Rectangle is a Santa Cruz R&D and prototyping lab for interactive stories and experiences. We work with clients and partners across robotics and physical AI, projection, XR, and AI agent systems.

Discuss a project Explore the lab
Concept visualization of visitors exploring a projected world with a robot guide at The RectangleHomeConcept render: visitors in The Rectangle watching a robot guide present the projected Agent City map on the wallExperiencesRehearse scene concept render for The RectangleBook Time

THE RECTANGLE
SANTA CRUZ, CA

INTERACTIVE STORIESROBOTICS & PHYSICAL AIPROJECTIONXRAI AGENT SYSTEMSTHE RECTANGLE / SANTA CRUZ
Concept visualization of visitors exploring a projected world with a robot guideTHE LAB / CONCEPT VISUALIZATION

R&D WITH CLIENTS & PARTNERS

Turn an idea into something you can experience.

Work with us to explore a technical question, prototype an interaction, or develop a new experience. We help creative teams, businesses, and venue operators make their ideas tangible and learn what works.

Start with focused R&D or a working prototype. Test it with your team in the lab, then use what we learn to shape the next iteration or a pilot in your space.

Discuss a project Explore the lab

WORK IN PROGRESS

What we’re working on.

Our own experiments explore ways to connect stories, physical spaces, and intelligent systems. These projects show some of the directions we can develop with clients and partners.

Concept visualization of a robot guiding visitors through a projected world at The RectangleCONCEPT VISUALIZATION
In development

Robot-guided adventures

Talk to a character, follow a clue, and change what happens next. We’re developing shared adventures with robot guides and characters projected into the room.

Explore the idea
Concept visualization of an immersive room, illustrating the setting for mixed-reality playROOM CONCEPT · GAME FOOTAGE TO FOLLOW
Prototype

Mixed-reality mini-golf

Play a course that fits the room around you. Our mini-golf prototype explores changing layouts and physical play, with AI character guides under development.

Explore the idea
Concept visualization of The Rectangle with projection, a robot, and a projected characterCONCEPT VISUALIZATION
Concept

Interactive projected worlds

Explore a world across the walls, with sound and light responding to what you do. We’re exploring how a shared room can become part of the story.

Explore the idea
Club DJ rehearsal setup at The Rectangle

ALSO AT THE RECTANGLE

Book time in the space.

DJ booth rentals, recording, photo and video shoots, workshops, classes, and small private sessions are available by arrangement.

Book Time

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