The lab.

Build your idea. Experience what it can do.

The Rectangle is Dream Awake Labs’s R&D and prototyping lab. We work with clients and partners on interactive stories and experiences, robotics and physical AI, projection, XR, and AI agent systems.

Discuss a project How we work

Concept visualization of visitors exploring a projected world with a robot guide at The Rectangle

Home

Concept render: visitors in The Rectangle watching a robot guide present the projected Agent City map on the wall

Experiences

Rehearse scene concept render for The Rectangle

Book Time

THE RECTANGLE
SANTA CRUZ, CA

INTERACTIVE STORIESROBOTICS & PHYSICAL AIPROJECTIONXRAI AGENT SYSTEMSTHE RECTANGLE / SANTA CRUZ

R&D WITH CLIENTS & PARTNERS

Turn an idea into something you can experience.

Work with us to explore a technical question, prototype an interaction, or develop a new experience. We help creative teams, businesses, and venue operators make their ideas tangible and learn what works.

Interactive stories & experiences

Prototype characters, narratives, and interactions that respond to people’s choices. Test how the story feels when someone takes part.

Robotics & physical AI

Explore how intelligent systems sense, move, and respond in the physical world, from embodied characters to human–robot interaction.

Projection, sound & light

Turn a room into part of the experience. Prototype projected worlds and installations that respond through visuals, audio, and lighting.

XR & spatial interaction

Connect digital worlds with physical spaces through mixed reality, spatial interfaces, and shared play, with or without headsets.

AI agent systems

Develop agents that use tools, coordinate tasks, and respond to context. Test their behavior in an experience or a business workflow.

LBE & venue prototypes

Develop location-based entertainment for a real space. Try the core experience in the lab before scoping a pilot for your venue.

WAYS TO WORK TOGETHER

Research. Prototype. Experience.

Explore the possibilities

Scope an R&D engagement around your idea, audience, and the questions that matter. Test technical feasibility and choose a direction.

Build a working prototype

Develop the core interaction or system so your team can use it, experience it, and make decisions from something tangible.

Test, refine & plan a pilot

Use project working sessions to gather feedback and iterate together. Scope the next version or a pilot for your venue or business.

See what we’re working on

THE RECTANGLE / CONCEPT VISUALIZATION

FOR YOUR VENUE

Take the idea further.

Dream Awake Labs develops the software and systems behind the work. We can start with a prototype here, then scope what it would take to bring it to your venue.

Explore work by Dream Awake Labs

CLIENTS & PARTNERS

What do you want to build?

Tell us about your idea, who it’s for, and the creative or technical questions you want to explore. We’ll discuss the scope and a practical first phase of work.

Project demos and working sessions are arranged around a specific collaboration.

(831) 607-8735