Operator and show controls
The screens your staff use to start, reset, monitor, and adjust an experience.
SANTA CRUZ, CALIFORNIA BY APPOINTMENT
FOR BUSINESS / CUSTOM SOFTWARE
Software built around how you operate.
Design. Prototype. Deploy.
Dream Awake Labs builds custom software for venues and businesses: operator controls, guest flows, integrations, and internal tools.
THE RECTANGLE
SANTA CRUZ, CA
MUSIC+MEDIA+TECHNOLOGY+EXPERIENCESTHE RECTANGLE / SANTA CRUZ
USE CASES
Where it fits.
Operator controls, booking and guest flows, integrations, and the tools your team uses every day. Integrate existing systems or define the setup your project needs.
Booking and guest flows
Requests, approvals, deposits, and confirmations connected to the tools you already use.
Integrations and internal tools
Connect CRM, payments, email, and analytics so data moves without re-entry, plus the admin tools around them.
BUILT AT THE RECTANGLECAPABILITIES
What goes into it.
For venues, operators, and businesses.
- Web applications (TypeScript, Vue, Nuxt)
- Postgres databases
- Payments and deposit invoicing
- CRM and email integrations
- Analytics and ad attribution
- Hardware and show-control integration
HOW WE WORK
Build here.
Bring it to your venue.
The Rectangle is our Santa Cruz development and prototyping space. Test the core interaction here before planning the full installation.
Scope
Define the audience, experience, site constraints, budget, and technical risks. Agree on a focused development plan.
Prototype
Build a working interaction at The Rectangle. Playtest, refine, and document what the venue version needs.
Pilot & deploy
Adapt the prototype to your site. Plan hardware integration, installation, operator training, and ongoing support as part of the project scope.
WORK & PROTOTYPES
Running today.
Built in the lab.
One system runs this website. The others are prototypes in development at The Rectangle, not client installations.
Agentic lead and booking system
The inquiry and booking system behind this website, built by Dream Awake Labs.
- Captures structured inquiries from the site forms and from browser agents.
- Screens each request with an AI decision model for spam, intent, and fit.
- Routes studio bookings and business projects to separate pipelines.
- Keeps CRM records in sync and alerts the team.
- A person approves every request. Approved bookings get a secure deposit link.
Mixed-reality mini-golf
A mixed-reality mini-golf game developed in the lab. A technology demonstrator, not a venue deployment.
- Procedural course generation, so layouts can change between rounds.
- Interactive mixed-reality gameplay.
- Explores AI characters as in-game guides.
- Designed to adapt courses to the size and layout of a location.
FOR BUSINESS
Discuss your project.
Tell us about your venue or business and what you want to build. We’ll discuss scope, timing, and budget.
(831) 607-8735SANTA CRUZ, CA · BY APPOINTMENT
PROJECT QUESTIONS
Working with us.
What kind of software do you build?
Operator controls, booking and guest flows, integrations between existing systems, and internal tools. We scope it around how your team works.
Can you work with our existing equipment?
We review your hardware, software, and site requirements during scoping to identify what can be reused and what needs development.
What happens at a lab demo?
An in-person walkthrough at The Rectangle in Santa Cruz. See the prototypes and the room, and talk through your project. Send a request and we’ll confirm a time.
MORE FROM DREAM AWAKE LABS
Other services.
Location-based experiences
Projection mapping, robotics, and mixed reality. Sound, lighting, sensors, and show control connect what guests see with what happens around them.
Learn moreAI agent development
AI characters that respond to guests and guide quests, and agents that screen, route, and follow up on work behind the scenes.
Learn moreDream Awake Labs at the Rectangle
Location-based experiences, custom software, and AI agents. Developed and tested at The Rectangle in Santa Cruz, then built for your venue or business.
All services